When

May 5 - 11, 2025

Where

Miami / Ft. Lauderdale Area, FL view on map

Contact

Nicole ReyesNicole.Reyes@Lung.org954-745-8409

 
Turquoise Takeover

What is LUNG FORCE Turquoise Takeover?

Did you know that lung cancer remains the leading cause of cancer-related deaths in the US?

Despite its undeniable impact on our nation, this disease often remains in the shadows. It is estimated that about 235,000 Americans will be diagnosed with lung cancer this year, yet survey data reveals that only 28% of respondents were aware of the daunting statistics around lung cancer. Additionally, only 4.5% of those at highest risk for lung cancer are getting screened.

However, there is hope.

The survival rate has increased by over 50% in the past decade and awareness of this deadly disease has steadily increased. Greater awareness of lung cancer is key to securing research funding, encouraging lung cancer screening and reducing the stigma around this disease.

Turquoise Takeover is the awareness effort designed to advance this goal!

The South Florida LUNG FORCE Turquoise Takeover is a multi-month campaign, which kicks off in November for Lung Cancer Awareness month and culminates in the celebration of Lung Cancer Action week (Turquoise Takeover Week) in May. Numerous community events, and memorable awareness activities will be hosted throughout the season.

Join us as a Turquoise Takeover Ambassador

You can play a vital role in this campaign by signing up as a Turquoise Takeover Ambassador! Participation can include:

  • Attending a local Turquoise Takeover Event
  • Hosting your own Turquoise Takeover fundraising event with coworkers or friends & family
  • Spreading awareness on social media
  • And many more ways!

American Lung Association staff will provide you with the resources and tools to turn your social media turquoise, or to educate your network with engaging emails.

Most importantly, you will be given an A-Z guide to support our fundraising efforts to advance life-saving research for a cure!

 

Sign up for free today to join this historical movement to defeat lung cancer!

Sign Up

Special Events

Stay tuned for more details on the following fun events, designed to engage Turquoise Takeover ambassadors throughout the season, while raising critical funds towards a cure.

Sponsorship Opportunities

For Sponsorship opportunities, or to participate as a retail/ restaurant partner, please contact Nicole.Reyes@lung.org.

Every Dollar You Donate Today Will Be Matched!

Help us unlock the match!

Local sponsors will be supporting a meaningful Matching Gift Challenge, designed to inspire community members and double the dollars raised by our Ambassadors! This match will help us get that much closer to a lung cancer-free for all families impacted by this devastating disease.

Tito's Handmade Vodka and additional sponsors have committed to being a force against lung cancer. Every dollar raised for this campaign, from now until June 30th, will be matched 1:1.

We ask you to join this historical movement in the fight against lung cancer by becoming a Turquoise Takeover Ambassador and/or making a contribution to the Matching Gift Challenge today!

DID YOU KNOW: Every dollar we raise, 90 cents goes right back to support local research and provide education and patient programs to help the 37 million Americans impacted by lung disease and lung cancer, the #1 cancer-related death in this country.

Together We've Raised…

  • Raised:

    Goal: $90,000.00

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      Why We Need You

      Lung cancer remains the leading cause of cancer deaths among women and men. Someone is diagnosed with lung cancer every two minutes and 14 seconds. 4 in 5 of those diagnosed will ultimately die of the disease.

      Why We're Hopeful

      More Americans than ever are surviving lung cancer. The survival rate has increased by a dramatic 13% to 22.6% in the last 5 years. Your support will help us continue the progress in our efforts to defeat lung cancer.

       

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      Thank You to Our Local Sponsors

      National Sponsors

      National Corporate Team Partner

      Kindred Hospitals

      Learn more about National Sponsors