The professional staff at the American Lung Association will give you all the advice and support you need to develop and implement a fun and successful fundraising plan. They will work with you individually to help you get the word out about your goal. Once you start, you'll be surprised at how many people are willing to contribute to you and your adventure, which will directly benefit this important cause.
We signed up for the climb in March, which felt like a late start to raise almost $4,000 each. Our strategy was to ask as many people as possible. Our most successful method was asking for donations through social media. We found that sending private Facebook messages to ask people for donations directly was more effective than posting about it. Asking people who were online at the time, which you can tell through their Facebook chat status, was especially effective. When we did this, we got some immediate responses from people who may not have donated if they had just seen a post.
Our other big secrets were taking advantage of Karl’s company donation match program, and meeting all of the fundraising incentive goals that ALA offers. We also sent letters to about 30 friends and family, and brought in a few donation that way. In the end, we raised a little bit of money from a lot of people (nearly 100 donors by the end of the campaign!) When we began, we set a reach goal of $10,000 that was beyond the minimum fundraising required. While we didn’t achieve the stretch goal, we think that having it pushed us to the point of achieving the minimum.
For anyone who is just starting out, we have a few tips to share. A certain percentage of people will be willing to give, so it’s really just a numbers game—if you ask enough people, you will find them. Don’t be discouraged by people who don’t give, because it doesn’t mean that the next person won’t say yes. Also, don’t assume you know who will give and who won’t give—we were surprised by the spontaneous generosity of people we hadn’t spoken to in years. Good luck!
The average participant raises more than the required amount. Most of the climbers have never fundraised for an organization before. The American Lung Association provides the following tools to help you reach your goal:
The easiest way to send fundraising emails to your contacts is through your personal account. If you would prefer to use Convio, the online system we use and their templates, below are some instructions to help you get started.
Use your Participant Center to help meet your fundraising goal! Click on the picture below to view our short HOW TO VIDEOS that will guide you through logging into your center to sending out that first email.
A guide to successful fundraising
Ask Letter Templates
Thank You Letter Templates
Fundraising Business Cards Template (Doc-Avery-8371) - Customize these cards and carry them with you and share them with people you meet at work, around town or while you’re training
Specific Fundraising Ideas (PDF) - Some creative and time-tested ways to raise funds
How to Submit Your Donations (PDF) - Instructions for sending us your offline donations to post in your fundraising account
501(c)(3) Tax Verification (PDF) - American Lung Association of the Mountain Pacific 501(c)(3) verification and tax ID#
Climb for Clean Air Forms
Credit Card Donation Form (PDF) - Use this form to take offline credit card donations.
Donor Receipt Form (PDF) - Use this form if your donor would like a receipt for their donation right away. We will also be sending them a receipt by email or through the mail.
Donation Collection Form (PDF) - Use this form to record and track pledges and donations towards your fundraising.
Donor Mail-in Form (PDF) - Use this form to give to your donors so that they may mail in their donations towards your fundraising.
Your donations can go even further with a matching gift! Many companies offer matching gift programs in which the company will match an employee’s contribution to a charitable organization. If you are not sure if you qualify for a matching gift, please use the company search tool below. The tool will provide you with information regarding minimum and maximum match criteria, as well as steps on how to get started.
Some companies without a formal program may still match your gift, if you ask your personnel or human resources department.
ALL matching gift email notifications sent to the participant or any hard copies matching gift forms that need to be completed by the American Lung Association before being sent to the company need to be submitted via email to your local event manager. This way you will receive credit towards your fundraising as soon as any form is received.
Most importantly, don’t forget to keep the FUN in FUNdraising! There is nothing like the satisfaction of knowing you are making a difference in someone’s life whether you have a personal connection or you are participating for all those affected by lung disease.